Almost every company starts out as a dream or a wishful thought.
While those ideas don’t cost anything to think about, most people want more out of life than just dreams. To turn that dream into a successful business (or chain of companies), you need funds. For most people, you have an idea for a service or product that’s needed in the world or your community. You may play around with advertisements and even apply for a loan, only to be turned down and crushed. Instead of getting upset, consider online fundraising, otherwise known as crowdfunding. You can get other people involved, create a network of individuals who are interested, and get the money you need to fund your new business.
Why Entrepreneurship and Fundraising Go Hand In Hand:
Here’s why entrepreneurs should consider online fundraising:
*Of course, the primary reason to use crowdfunding is to make money, but while you’re doing that, you can ask others for their opinions about the service/product you’re trying to promote. That way, you can test out the product and how it will be received. If there are problems, you can get them fixed (with the money you make from the website) and be ready to launch a bug-free system.
*Once you’re ready to launch, you’ve already got a large group of followers who are interested in the brand and you, so you’ve got a customer base already established. That can make it easier to network and get more people interested.
Why Building A Loyal Customer Base For Your Business Is Important:
*Not only will you get the money you need for your entrepreneurial endeavor, but your clients can also benefit. Because they have believed in you from the beginning, they’ll be more interested in seeing you succeed. If you’re close to the mark, they may invest more money to see you reach your goals. Plus, they’ll get to see a service or product that they want go from a dream to a completed product, which is relatively exciting for customers.
*Because you’re likely to keep costs low, you may be able to offer initial donors a test product so they can test it and report back on it. That means they’ll get to see and use the item sooner than others. Of course, once you’ve worked out all the bugs and are ready to launch your new product, you’ll probably increase the price.
So if you’re a budding entrepreneur, get on to Ketto and start a campaign to raise funds and build a loyal base of customers!
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